At EFD Induction we enjoy what we do most of the time but going to trade shows is without a doubt highpoints in our calendars. Meeting new and old customers, showing off our equipment and dazzling the visitors with a bit of induction magic at the demo table is plain old fun. This year though, we have been deprived of this pleasure. As the coronavirus hit the world with full force in March, one trade show after the other was cancelled.
Luckily, some optimists simply postponed their dates to later in the year or kept their fingers crossed and ventured to go ahead as planned. One of these is the Italian biennial machine tool exhibition BI-MU, which will be held at fieramilano Rho in Milan from the 14th to the 17th of October.
EFD Induction is one of more than 550 companies that have confirmed their participation, and Manager at EFD Induction Italy, Alessandro Mariani, is very much looking forward to the event.
“After the lockdown and the hardships Italy went through this spring, we welcome this return to normalcy,” he says. “This will be a great opportunity to meet people from the industry and we can’t wait to show everyone our fully digital mobile heat generator which is ready for Industry 4.0.”
BI-MU is Italy’s most important international trade show dedicated to the industry of metal forming and metal cutting machine tools. Since the pandemic forced cancellations of exhibitions dedicated to this sector all over the world, BI-MU will play an even more important role, because it is the very first event for the sector in 2020. BI-MU also comes at a time when businesses will hopefully start looking at new investments after the forced freeze in consumption.
The big drawback in the current situation is obviously the almost universal feeling of uncertainty over the ongoing pandemic. Lockdowns and restrictions may have been lifted but mixed messages from health authorities make the idea of visiting an exhibition centre packed with thousands of people from all corners of the globe less than appealing for some. This is of course high on the agenda for the organizer who has promised completely sanitised exhibition areas and strict directives regarding organisation and behaviour in order to ensure the full safety of both exhibitors and visitors.
“We all hope that this is the start of the recovery,” says Alessandro Mariani. “We won’t be able to shake your hand when you visit us, but we look forward to seeing you anyway.”
You will find EFD Induction at stand number D31 in Hall 9.